Pharmaceutical and healthcare marketing stands as a dynamic and indispensable facet within the medical industry, dedicated to promoting healthcare products and services to both professionals and consumers. This intricate field involves meticulous strategic planning, effective communication, and targeted advertising to elevate awareness, establish brand credibility, and empower informed decision-making.
At its essence, pharmaceutical and healthcare marketing seeks to educate healthcare providers and the public on emerging medications, treatment options, and healthcare breakthroughs. Navigating the intricate regulatory landscape, this multifaceted domain strives to articulate the benefits of medical products accurately.
As the healthcare landscape undergoes continual transformation, pharmaceutical and healthcare marketing adapts, embracing innovative approaches to convey pivotal information and facilitate well-informed healthcare decisions. The evolution of this field is characterized by an unwavering commitment to ethical practices, the empowerment of patients, and the effective promotion of advancements that elevate overall healthcare outcomes.
Title : Medical liver biopsy: Toward a personalized approach
Consolato M Sergi, Universities of Alberta and Ottawa, Canada
Title : Macitentan/tadalafil combination– An additional value in pharmacotherapy of pulmonary arterial hypertension
Miroslav Radenkovic, University of Belgrade, Serbia
Title : Ectopically expressed olfactory receptors as an untapped family of drug targets and discovery of agonists and antagonists of OR51E1, an understudied G protein-coupled receptor
Vladlen Slepak, University of Miami Miller School of Medicine, United States
Title : Mathematical modeling the disc diffusion test: Antibacterial activity of copper-doped SnO2
Paulo Cesar De Morais, Catholic University of Brasilia, Brazil
Title : Emerging formulation and delivery applications of Vitamin E TPGS
Andreas M Papas, Antares Health Products, United States
Title : The promise of nanotechnology in personalized & precision medicine: Drug discovery & development being partnered with nanotechnologies via the revolution at the nanoscale
Sergey Suchkov, The Russian University of Medicine and Russian Academy of Natural Science-Moscow, Russian Federation
Title : Personalized and Precision Medicine (PPM) as a unique healthcare model through design-inspired biotech- & biopharma-driven applications and upgraded business marketing to secure the human healthcare and biosafety
Sergey Suchkov, The Russian University of Medicine and Russian Academy of Natural Science-Moscow, Russian Federation
Title : Design and evaluation of exo-itc: A bilayer fibrous system for controlled exosome delivery in dermatological applications
Luis Jesus Villarreal Gomez, FCITEC - Universidad AutĂłnoma de Baja California, Mexico
Title : Antibody-proteases as translational tools of the next-step generation to be applied for biopharmacy-related and precision medical practice
Sergey Suchkov, The Russian University of Medicine and Russian Academy of Natural Science-Moscow, Russian Federation
Title : Understanding drug transport in plasma: The role of protein binding
Saad Tayyab, UCSI University, Malaysia