Chronopharmacology, a branch of pharmacology, investigates the influence of drug administration timing on the body's circadian rhythms. The suprachiasmatic nucleus regulates the body's internal clock, impacting the expression of drug-metabolizing enzymes and influencing pharmacokinetics. This understanding enables the optimization of drug timing, enhancing therapeutic benefits while minimizing side effects. Applications extend to cardiovascular, cancer, and neurological treatments, recognizing the profound impact of timing on outcomes. Moreover, studies have revealed that the efficacy and toxicity of certain medications vary significantly based on the time of administration, emphasizing the importance of aligning drug delivery with the patient's circadian rhythm. Chronotherapy, part of chronopharmacology, tailors drug administration to individual circadian rhythms, advancing personalized medicine. Ongoing research explores deeper connections between circadian rhythms and drug responses. Integrating chronopharmacology into clinical practice requires addressing challenges of patient variability and practical implementation of time-specific drug regimens.